Leveraging Your Brand On Social Media
Branding when it comes to social media is an intimidating + often overwhelming topic for many small business owners and #girlbosses.
You want to share and be approachable, but you don’t want to cross the line into oversharing. You want to be professional and polished, but you also know the importance of being authentic + transparent! But when it comes to striking up the perfect balance-- you sometimes get lost! #thestruggleisreal
Here are a few things you can do to reign it in + master your brand on social media!
When using social media to grow your personal brand, it's important to be intentional! One way you can do that is to decide what you want to be known for. Pick 3-5 subjects you’d like to focus on. These are the subjects you’ll probably end up posting about a lot. What do you want to be the "go to girl" for?!
Choose Your Networks
You can have a profile on every social network if you want. But most #trendsetters and small business owners find their tribe/clients tend to stick to one or two social networks, depending on their industry. If you’re in the wedding industry, you might find that Facebook and Pinterest are where you get the majority of your interaction.
If you’re in a tech related field you might find that your community prefers Twitter or Google Plus instead. Don’t stress about this. Simply pick the two social networks where you get the most traction. These two networks are the ones you’ll want to update daily.
Keep Your Profiles Consistent
Now, take a look at your profiles on your social media profiles. Would someone that’s not familiar with your brand be able to tell that you’re the same person? If not, it’s time to get consistent on your social media accounts. Ideally, you want to use the same profile picture, bio, and header image across your social platforms. This makes it easy for visitors to recognize your brand, regardless of the social network they’re using.
You want to maintain an active profile on the most popular social networks in your industry. Some networks are better for posting multiple times a day (like Twitter), while for others posting only 2-3 times a day works better. You might need to run a few short experiments to discover how frequently you should update and what times work best for your followers.
If you’re not sure what to post, follow the 4 out of 5 rule. This rule means posting 4 pieces of content that are useful to your audience to every 1 piece of promotional content. Don’t be afraid to promote great content to your followers, even if you didn’t write it. When you’re the one that shares the latest news in your industry, followers will view you as the go-to source on trends and news in your industry.
Once you start gaining some traction on social media with your personal brand, start looking for communities to join. Facebook has groups. (Like #Trendsetters!) Google Plus calls their groups communities and Twitter has lists. But they all mean pretty much the same thing – they’re an online gathering of people around one central subject, whether that subject is beauty, business, motherhood, healthy living, etc.
The great thing about groups is that they give you a chance to connect with other members + build relationships. It’s also an easy way to do customer research. You can discover what questions your tribe frequently asks, what they struggle with, and what they would love to get more of.
How are you leveraging your brand on your social media?