Social media was created as a way to connect with people, as a way to be social online! But, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget about the ‘social’ part of social media and use it as a free advertising spam your feed platform.

We all know that it’s been proven that people will spend their money with those they know, like, and trust.

But if all you’re doing is posting photos of your product or hyping your service or your program— you’re not allowing anyone to know YOU!


If your followers don’t know who you are, it’s impossible for them to genuinely like you. And how on earth can they trust you when all you’re ever trying to do is sell them something?!


So, instead —show off your personality with your social media posts! Let the real you shine through and you will naturally attract your tribe of followers! (And hello— eliminate the competition because no one can do YOU like you do!)


Here are 3 ways to spice up your social media posts + show off your authentic badass self:


1. Think like you’re the hostess and your followers are at your party.

When hosting a party, you want everyone to be happy and having a good time, right? The same is true on social media. Don’t just hang out on your page; visit other pages and leave comments. Ask your followers questions. Really listen to their answers. Respond to questions or comments that are asked of you. Be compassionate and friendly. Offer friendly advice when asked.


2. Share your sense of humor and be entertaining.

Get on Facebook Live and showcase your personality! (This doesn’t mean acting fake because you want people to be entertained), be yourself and tell the funny thing your kid said or relay something comical that happened at work.

Everybody can use a laugh and posting videos or funny photos is a way to lighten things up and makes you more relatable, and your content more sharable— which helps grow your reach! 

You can also also post fun and themed stuff on the fun social media holidays such as donut day, etc! Want to make sure you never miss a social media holiday?


Download our epic social media holiday calendar

by popping in your email address in the box below!


3. Provide value and inspiration.

Talk about your business and let your passion shine but let it be more than, “Buy my services!” Your audience wants to know what’s in it for them; how will your services benefit or help them. How will it make them FEEL? How will it make an impact in their day to day lives?

Do you have the solution to their problem? It’s not about you making sales; it’s about helping them find solutions!


People LOVE TO BUY— but HATE TO BE SOLD TO! Reframe it in a way that is helpful, and purchasing is their idea!



Curious how else you can take your social media to the next level?

Tomorrow we are doing a FREE webinar all about the

“5 Steps to an Engaging Audience on Social Media”,

at 1CST!

Just click here to catch it!

(And don’t worry if you can’t make it live! The replay will be available for you!)

Bri Long