Trendsetter Gift Guide
Holiday season is all about purchasing & giving gifts to your family & friends.
But how do you get the word out about your ah-mazing products & increase your holiday sales?
The answer is - Gift Guides.
According to National Research Federation 40% customers begin researching for gift ideas as early as October. Even though we are not certain about those 40% whether they have shopped or not; we sure can still target the 60% out there starting NOW. And this is where the Gift Guides come in.
Some of the most researched keywords during holiday season are - Christmas Gift Ideas, Gift Guide, Gift Ideas & Christmas Gifts - which is a confirmation that more than searching for a gift in a particular niche or searching for something specific, people are spending more time searching for gift guides & gift ideas for inspiration.
You can either create a gift guide or collaborate with other babes that already have one by searching Gift Guides on Google or Facebook Groups.
One of the most important points to keep in mind when collaborating or creating a gift guide is to add products that compliment your personal products/niche & NOT compete with them.
Example - If my product is T-shirts, I'd collaborate with babes whose products complement with my niche like - accessories, yoga pants, denims, jackets etc. but NOT with babes that are also selling t-shirts.
How to create Gift Guides?
1. PDF File with all the products & promote them on social media & your website.
2. Blog Post With Links - If you are not so tech-savvy & want an easy way out, you can create a blog post with all the product ideas + links to buy them.
3. Pinterest Board - Pinterest is the second go-to platform when it comes to researching for products/ gift guides or gift ideas. By creating a Pinterest Board you are not only combining followers of all collaborators to promote the Guide but if done right you'll be attracting a lot of footfall & organic traffic from customers searching on Pinterest.
Therefore we've decided to create our very own Pinterest Board - Gift Guide For The #Trendsetters In Your Life. It’ll be a platform to help all the babes collaborate & share their products!