WHAT THE #$%* IS BRANDING + WHY DO YOU NEED IT?
"Your brand is what people say about you when you're not in the room."
From your logo, to your design, to colors you use, all the way down to the way you answer your emails-- all these things add up to create your "brand".
Let's talk about the power of killer branding--Starbucks chain of coffee houses is a huge success story out of Seattle. From one small shop, it has gone global. Is its coffee REALLY better than other brands? It is a question of taste. But as with other top franchises like McDonald’s, the brand is a shortcut to getting exactly what you want and need when you wish. The atmosphere, décor, food, and drinks are the same in any Starbucks you go to, so you know exactly what to expect and how far your money will go.
The coffee is more expensive than that at Dunkin’ Donuts. Some might argue it isn’t as good so why would people pay 3 times more, but it is also what the brand represents, convenience, because there is one on almost every corner, and a certain ambiance. Starbucks is for coffee lovers, not donut lovers.
As bizbabes, we can also accomplish the same level of branding, as in, instant recognition, by learning more about effective branding and putting it at the top of the to do list!
An irresistible brand can make all the difference between sales and starvation. It opens doors and created endless opportunities. Imagine that someone from Google called you. Would you pick up the phone? Now imagine that John Smith called you. Would you pick up the phone? Who would you more likely say "yes" to if they said they wanted to do a deal with you?
Having a great brand helps generate word of mouth traffic. People chat about brands all the time. They share experiences, make recommendations, and complain about bad experiences. In fact, statistics show that 1 happy customer will tell 1 other person about their great experience, but 1 unhappy customer will tell 7.
Knowing this vital information, every business owner should make building a strong, credible brand their #1 priority from the moment they launch.
Just like big businesses can become known for their brand, so can bizbabes + small business owners. Developing your personal brand is a smart(er not harder) way to position yourself and stand out in the mind of your clients.
Let's talk about why you NEED to create an IRRESISTIBLE brand!
1. Branding Makes You Memorable
Authenticity is IRRESISTIBLE! make sure that you set aside time and energy to reflect on who you want to be and what you want to be known for. Doing this will save you energy in the long run since you’ll be able to focus on your strengths and minimize your weaknesses.
Another benefit of developing your personal brand it that it become easier to present yourself consistently, no matter where you go. Imagine being able to intentionally place pictures in potential clients’ minds so that they will remember you.
2. Branding Makes You An Authority
Not only will potential clients/customers remember you better, it’ll also be easier for them to tell others about you. Then you’ll be viewed as an authority in your field, all because you took the time to work on your branding.
But this is only the beginning. As you become more well-known and continue developing your brand, your ideal clients will become more attracted to you. You won’t have to spend as much time marketing because your tribe will naturally flock to you.
3.Branding Makes You More Money
As a result of increasing demand for your services, you’ll also be able to raise your rates. Think of doing the same work you’re already doing but being able to double your rates!
Of course, higher rates aren’t the only reason to build your personal brand. You can also expect to get more attention from other business owners + brands that want to offer you high value partnerships. Imagine getting to work on projects that you love with other business owners that you’ve admired for years! Because all #TRENDSETTERS believe in COLLABORATION > COMPETITION, ALWAYS!
All of these things and SO MUCH more can happen when you’re willing to stand out and show off your killer brand!
Today in our MEMBERS ONLY HANGOUT we are going LIVE on video to talk about the first steps to building your irresistible brand!