MAKING A KILLER FIRST IMPRESSION WITH YOUR INSTAGRAM BIO // WORKSHEET DOWNLOAD INCLUDED!
THE FIRST 6 THINGS PEOPLE SEE WHEN THEY SEE YOUR INSTAGRAM
First 6-9 posts
These 6 things are what are going to make or break or break whether they follow you + engage with you! So it's most important to impress them!
Your first task is to decide on a user name. Both real (first and last) names and business/website names are acceptable, so you’ll probably want to go with your normal branding.
You’re comfortable with
People will instantly recognize as you
Your name should be something people know you by or will search you by. You can even add your expertise or business in your title: [[example: Crissa Smith - Brand Ambassador]]
What will be your Instagram name?
Note: adding a simple emoji can help you stand out more- like a heart for instance!
This is going to largely depend on how you’re branded on other platforms.
Do your fans, followers and clients know your logo, or do they recognize you by your smiling face? Generally speaking, a head shot is almost always a better choice, unless you’re Coca-Cola or Nike or some other giant brand.
If using a picture of yourself, make sure it's easy to see, and a bright, clear picture!
Sum up what you do + exhibit some brand personality!
Use slogans or tags you want to be known for
Give people a reason to follow you
Use vertical spacing
Take a look at how the influencers in your market are crafting their bios—not to duplicate them, but to use them as inspiration.
Carrie Wilkerson, for example, uses a series of adjectives to describe herself:
“Encourager, joy-spreader, speaker and business-growth strategist.”
By contrast, jewelry business mentors and coaches Tracy Matthews and Robin Kramer use keywords and calls to action in their bio:
“Jewelry Business Experts, Mentors to jewelry designers, FREE trainings, Online courses, Best designer community, Join us for our FREE 14 Day Virtual Sales Amplifier Bootcamp”
Both styles work, it just comes down to your branding and personality.
Lastly, always include a link back to your website. In fact, power Instagram users take this opportunity to create and link to an Instagram-specific landing page. Offer a freebie of interest to your Instagram followers, and grow your mailing list, too! If you do not have a website link, use your Facebook link and get people from your Instagram to your Facebook too!